About Left of Center Photography:

Left of Center focuses on location photography. Why not take the portraits you want as memories in the places that you have the memories? We come to you - whether it's your home or your favorite place to go!

  • waiting for my flight home from ORD
  • Archive: ‘information’



    New Office!

    Sunday, March 7th, 2010

    Out with the old and in with the new was the motto this weekend at LoC.  The plan was to just go look for a new PC for the office, but the local computer mega-store was running a really decent sale and I found almost all the stuff I wanted for a great price.  Might as well buy it since we were already at the store, right?

    Left of Center HQ

    Spent the rest of the weekend installing software and uninstalling all the crap they put on a new PC out of the box.  I think I finally have it up and running with the bare essentials.  Still need to install some FTP software and my video editing stuff.  I finally got a chance to play around in Lightroom on it this afternoon and it really blows my old machine away.  I’m going to get hours back from my post processing time.

    The biggest problem is that my centuries old monitor calibration tool is no longer compatible and the one at the mega-store was overpriced so I’ll order that this week.

    If you made it this far into this post, don’t forget there is also a week left to “Ask LoC”.  Ask a camera question, a photo question…ask any question!  Answers will be posted next weekend.

    For Love and/or Money

    Thursday, February 11th, 2010

    For Love and Money

    February came in like a lion here at LoC and had me pretty busy but things have quieted down and I’m just waiting for wedding season to begin. First one arrives in March and from then on you loyal blog readers can expect to be fed a steady diet of beautiful brides and handsome grooms.

    Do you want LoC to be a part of your wedding day? I’m not completely booked for 2010 just yet so give me a call if you are still looking for the perfect photographer.

    Valentine’s Day is only a few days away as of this posting. Yesterday the kid’s got cards from their grandparents. They scored $7! I’m still waiting for my cash filled cards to arrive.

    Q&A – Ask LoC

    Friday, February 5th, 2010

    Another month, another set of Q&A here at LoC.

    You know, when I first started doing this I thought I’d get stuff like “What’s your favorite lens?” and “Why is Canon better than Nikon?” but instead you folks are deep and meaningful.  In a way, that’s better.  It gives me more to write.

    What goal are you working towards within your photography and when will you know you have reached it?

    Hmm…this is a tough question to answer because my goal keeps changing.  I don’t think that’s because I keep reaching it, but rather because I continue to want more.  When I first started taking pictures a long, long time ago I just thought it would be cool to learn how to work in a darkroom, wind my own film, that sort of stuff.  When I went digital, it was to take some nice pictures of my kids.  Then it was to take some nice pictures that other people would notice.  From there it became to take pictures that my peers would notice – the other people that I consider excellent photographers.

    Now, what I want to do is to capture moments for other people that they will cherish and that will become the physical bookmark for a moment in their lives.  That’s the stuff that happens shootings weddings and children – taking pictures of people.   And I am doing that, but there is always a drive to do it better.  Will I ever get there?  I hope not because that would mean that I’ve quit pushing and then my work would get boring.

    What genre of photography do you dislike the most and why?

    This is a tough question to answer because if I saw eighty year old women, then there goes all my chances to take portraits of eighty year old women, ya know?

    What I’ve avoided taking on has been the plug and chug of youth sports leagues.  Lining up 15 kids and just processing them through the line while saying “smile”, click, next just isn’t my thing.  It’s not that I don’t want to take those pictures, I just don’t have the opportunity to do it the way I want to take the pictures.  Maybe that chance will come along at some point.  I hope it does because I really enjoy shooting sports and there is something really wonderful about capturing kids playing the game when they are still just playing for the love of the game.

    Where do you print your photos? Do you print everything up to 8×10 at home? Where do you do your enlargements?

    I don’t print anything at home.  All my work gets sent out to professional photo labs.  It may cost a little more than the Costco’s and Target’s of the world but I think the quality is better.  My clients are paying professional fees and they deserve a professional product.  Sure, it costs me a little more, but I sleep better at night knowing they have something that is high quality.

    So there you go.  That’s the February edition of “Ask LoC”.   You would think a photographer would have a picture to go with a post like this wouldn’t you.  I guess I need to start planning better.

    What goal are you working towards within your photography and when will you know you have reached it?

    What genre of photography do you dislike the most and why?

    QnA – I have your answers

    Friday, January 15th, 2010

    Earlier this week I put out a call for questions on Facebook and Twitter.   I’m sure you been waiting on pins and needles for the answers.  Well, the wait is over.

    Who or what inspires your work? How did you get interested in photography?
     
    I’m not a student of photography.  I didn’t take classes.  I have to admit that I don’t know much of the history of the media.  I was, and still am, just a guy with a camera that has been fostering a passion for taking photographs.   As part of that, I’ve tried surrounding myself with peers that are fantastic photographers and take beautiful images.   Those are people that blog, Flickr and Facebook.  They are people that have the same passion and want the next photo to be better than the last.  They inspired me to get better, because I wanted to be able to share my work with them and not just be looked on as some hack with a camera that gets lucky every once in a 1,000 shutter clicks.  
    I became interested in photography when I was eight or nine years old.  My brother, Jim, began taking pictures for the high school newspaper.  He had this cool camera.  He was developing his own work.  It just seemed so…COOOOOL!    I don’t remember exactly what he shot with, but it was a Canon.  By the time I was in sixth grade I the school had a photoclub and I think I used his camera for a while before getting a Canon AE-1P for my birthday.  I shot with that camera until 1997 or so.  In high school, I also shot for the paper, mostly covering sports.  In college, it sort of got left behind.  In 1997, my wife traded it in for a Canon Rebel G series and a couple of lenses.  That camera didn’t get much use and once we had kids a series of digital point and shoots passed through my hands, but as I took more pictures I found that I wasn’t getting the results I wanted and eventually I had a Rebel XT.  I shot more, I posted more, I watched and listened more and I got better.  The rest is history in the making.
     
    What kind of photography do you prefer? Kids, portrait, weddings, landscape, stock, what?
     
    When I first started getting serious about this for art, something that I wanted to share just beyond my Flickr account, I thought I would be all about landscapes, nature and wildlife.  Heck, I’ve got almost a half dozen gallery shows based on that work under my belt.  
    What I didn’t expect was that people would start asking me to take picture of them, their families, their weddings.  I didn’t quite understand that, because all they had seen at my blog was a few pictures of my kids and some tree roots shot at f/2.  That’s got nothing to do with taking portraits or shooting weddings.  But the requests came I started to go for it. 
    I like shooting kids and families.  I like doing it on site - where they live, work and play.  There is a challenge to it.  What will each location give you to work with.  How will the clients interact in it.  
    This past year, I started shooting weddings (Thanks Andi!)I never intended to be a wedding photographer.  I wasn’t sure I would like the all day grind of shooting an event that had to do-overs.  I’m finding, though, that I really enjoy it.    Again, there is the challenge of what each location is going to offer, how will the Bride and Groom react to the events of the day, working on instinct and try to anticipate what is going to happen next – and all without a net.  You miss the shot and your done. 
    Stock doesn’t interest me at all.  I’ve had people tell me that this photo or that photo would be great stock photos, but that business has become really competitive and unless you are big dog, I just don’t see how you can make a living there.
    Going forward, I really plan on focusing on weddings and portraits.  Carving out a niche there and hoping to build a loyal following.
     
    How did you know this was your thing? How did you choose the (awesome) name for your business?
     
    It is AWESOME! I know!
    Left of Center just sort of happened.  I didn’t want to be “Paul Lender Photography” or “PL Photos”.   The “left” came from the fact that I am left handed.  I was playing around with that idea and it just made sense to stick it the basic rule of thirds concept of composition.  Put the subject right or left of center. Bing! 
    I’m still not sure I know that this is my thing.  I like to take pictures.  I couldn’t imagine a week going by when I don’t pick up my camera and shoot something.  The thing is, once you shoot what are you going to do with that image.  You shot it for a reason, might as well share it.  It’s so easy to publish yourself in the age of social media.  I got a Flickr account, made a blog and start posting.  People started commenting.  I happened to be in the right place at the right time for a gallery show some friends in Cleveland were putting together.  They let me hang two images.   I happened to have a friend that needed some maternity photos done.  She had a big family.  They needed pictures.  They had friends who needed pictures.   One job followed another and I just sort of found myself shooting. 
    I never sat down and said “I’m good enough”.  I let my work decided that.  If it’s “good enough” then the client will be back and they’ll tell their friends.   That’s what I want.  I don’t think I’ll ever tell myself “I’m good enough” because then you set yourself up to stop growing, learning and trying new things.
    So there you go.  The first edition of “Ask LoC”.   What do you think?  Are you going to play again next month?

    Hot Lava – LoC on Display

    Monday, January 4th, 2010

    Starting Friday, January 8th, I’ll have eight images on display and for sale at Lava Lounge in Tremont.  The images will be up from this Friday until the second Friday in February.   The theme is the icy shores of Lake Erie.  Stop on down and take a look.  I’ll be there Friday night from around 7:30PM until ???.

    Snow Fences